Snowglobing
by Ray
Seth Godin has a great post this morning about “snowglobing” your customers.
He’s specifically cites a TSA posted sign, the biggest one posted, that gives warnings about attempting to bring snowglobes on a plane, and he asks the questions:
How important is it? Is it so important you need to interrupt everyone, every single one of your customers?
This is a great follow-up to my previous post on working in a big business, because it is often one of the symptoms we encounter–individual areas focused only on their customer, and making the experience burdensome for the other 90%.
It’s important to get people the information that they need, but just give it to the people that need it, when they need it. Don’t snowglobe everybody.