RaySadler.com

Month: June, 2010

Snowglobing

Seth Godin has a great post this morning about “snowglobing” your customers. He’s specifically cites a TSA posted sign, the biggest one posted, that gives warnings about attempting to bring snowglobes on a plane, and he asks the questions: How important is it? Is it so important you need to interrupt everyone, every single one [...]

Working In A Big Business

Late last year I was asked by Bill Seaver and Nathan Moore to join them as a part of their regular New Mediology Podcast. And in my first appearance (Social Media, Libel, Perceptions, and Good PR) I was introduced as being there to provide “a corporate perspective on new media”. I didn’t like that label [...]